Dotfile
Dotfile was preparing for a major B2B trade show and needed a physical presence that matched the quality of their product. The goal was to turn their brand identity into large-format print materials and branded objects that would command attention and build trust with a professional audience.
- Role
- Art Direction, Event Design
- Tools
- Figma · Photoshop · Illustrator
- Year
- 2026
- Client
- Dotfile
The design challenge
Work within strict brand guidelines while creating materials that stand out on a busy trade show floor. 7 booth panels and branded merchandise, each designed to communicate clearly at a glance and reinforce Dotfile's credibility with a professional B2B audience.
The redesign experience
A cohesive set of large-format panels and branded merchandise : visually consistent, print-ready, and built to represent Dotfile with confidence in a competitive environment. The brand identity was extended across every physical touchpoint, from booth signage to branded objects, creating a unified and memorable presence on the floor.
"Brand presence, built for the floor."
L'Oréal Paris
