Selected Work.

L'Oréal Paris wanted to extend an existing DA into social formats without compromising its visual identity. Rather than creating a new creative direction, the challenge was to preserve the campaign's distinctive aesthetic while adapting it to a medium designed for movement, rhythm and attention.

Memory Dive is a short-form ad video created for OpenArt, exploring a simple idea: what if AI could turn your memories into films?

A fashion AI project focused on creating coherent product imagery from reference images, with a strong emphasis on product fidelity, consistency and realism across still and motion assets.

Creating a library of AI models that reflects Atol's different customer personas, giving the brand a permanent cast of models ready for any collection or campaign.

Helios has always positioned itself as a bank committed to a more sustainable future. Rather than illustrating that promise literally, this video project explored how the brand could be expressed through emotion, atmosphere and storytelling. The objective was to create a cinematic world where nature itself becomes the language of the brand.

For NV Gallery, I developed a visual campaign centred on texture, comfort and materiality. Close-up compositions, warm light and human gestures create an almost tactile experience, translating the feeling of the furniture across social, paid media and motion.

Lari is an AI career platform designed to help people focus on the right opportunities instead of applying to more jobs. I created the project's full art direction and digital experience from scratch, from the visual identity and marketing website to the UX/UI, design system and motion.

Helios, a french sustainable neobank, offers several savings products, each serving different financial goals.  As the product offering grew, the interface struggled to communicate those options clearly. Users had difficulty understanding the differences between products and identifying the right next step.

Full website redesign for Morning Club : brand direction, art direction, UX/UI design and content structuring for a former chef supporting restaurant owners in optimising their operations.

Dotfile was preparing for a major B2B trade show and needed a physical presence that matched the quality of their product. The goal was to turn their brand identity into large-format print materials and branded objects that would command attention and build trust with a professional audience.