AI CreativeDesigner.
Shaping brand identities, cinematic imagery and editorial experiences where creative direction meets AI.
Manifesto
N° 01 — Paris 2026
Before AI comes direction.
Every project starts with an idea. A point of view. A visual language.
My background in luxury, fashion and brand identity taught me that the strongest creative work isn't defined by individual images, but by the consistency of the worlds they create.
Today, AI allows those worlds to be imagined, explored and brought to life more freely than ever before.
The real value lies in giving ideas the clarity, coherence and visual depth they deserve.
Whether creating a brand identity, shaping a campaign or designing an editorial experience, the goal remains the same: creating work that feels intentional, distinctive and enduring.
AI expands the process. Direction defines the outcome.
Selected Work
N° 02 — 2026
— 012025L'Oréal Paris
DAIAL'Oréal Paris wanted to extend an existing DA into social formats without compromising its visual identity. Rather than creating a new creative direction, the challenge was to preserve the campaign's distinctive aesthetic while adapting it to a medium designed for movement, rhythm and attention.
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— 022026OpenArt — Memory Dive
DAIAMemory Dive is a short-form ad video created for OpenArt, exploring a simple idea: what if AI could turn your memories into films?
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— 032026Aiuta — AI Fashion
DAIAA fashion AI project focused on creating coherent product imagery from reference images, with a strong emphasis on product fidelity, consistency and realism across still and motion assets.
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— 042025Atol
DAIACreating a library of AI models that reflects Atol's different customer personas, giving the brand a permanent cast of models ready for any collection or campaign.
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— 052026Helios - video project
DAIAHelios has always positioned itself as a bank committed to a more sustainable future. Rather than illustrating that promise literally, this video project explored how the brand could be expressed through emotion, atmosphere and storytelling. The objective was to create a cinematic world where nature itself becomes the language of the brand.
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— 062026NV Gallery
DAIAFor NV Gallery, I developed a visual campaign centred on texture, comfort and materiality. Close-up compositions, warm light and human gestures create an almost tactile experience, translating the feeling of the furniture across social, paid media and motion.
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— 072026Lari — Art Direction
Art DirectionUX/UILari is an AI career platform designed to help people focus on the right opportunities instead of applying to more jobs. I created the project's full art direction and digital experience from scratch, from the visual identity and marketing website to the UX/UI, design system and motion.
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— 082025Helios — Savings
UX/UIHelios, a french sustainable neobank, offers several savings products, each serving different financial goals. As the product offering grew, the interface struggled to communicate those options clearly. Users had difficulty understanding the differences between products and identifying the right next step.
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— 092026Morning Club
UX/UIFull website redesign for Morning Club : brand direction, art direction, UX/UI design and content structuring for a former chef supporting restaurant owners in optimising their operations.
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About
N° 03 — Paris 2026
I'm Clarisse,
an independent AI Creative Designer.
Based in Paris, my work sits at the intersection of creative direction, brand identity and AI. I help brands build distinctive visual worlds, from campaign concepts and cinematic imagery to editorial and digital experiences.
With a background in luxury, fashion and visual design, I combine creative direction, brand design and AI to create work that feels intentional, cohesive and enduring.