L'Oréal Paris
L'Oréal Paris wanted to extend an existing DA into social formats without compromising its visual identity. Rather than creating a new creative direction, the challenge was to preserve the campaign's distinctive aesthetic while adapting it to a medium designed for movement, rhythm and attention.
- Role
- Creative Direction, AI Image Generation, Video Editing
- Tools
- Nano Banana 2 · Veo 3 · Seedream · Photoshop
- Year
- 2025
- Client
- L'Oréal Professionnel — Metal Detox
The Challenge
Every image had to feel as if it belonged to the original campaign. From composition and lighting to colour, texture and product staging. The objective was consistency above all else.
The Approach
AI-generated imagery was crafted to match the DA existing visual language before being assembled into a short-form social film. From prompt development and art direction to sequencing and final edit, every stage was designed to remain faithful to the original brand world.
"Faithful to the brand. Native to the medium."
OpenArt — Memory Dive
