Lari — Art Direction
Lari is an AI career platform designed to help people focus on the right opportunities instead of applying to more jobs. I created the project's full art direction and digital experience from scratch, from the visual identity and marketing website to the UX/UI, design system and motion.
- Role
- Art Direction · UX/UI · Product Design · Visual Identity · Design System · Motion Design
- Tools
- Figma
- Year
- 2026
- Client
- Lari
The Challenge
Create a complete visual and product experience for a platform that was starting from zero. The challenge was to translate Lari's positioning into something clear and distinctive, while designing all the key journeys around opportunity discovery, matching, application tracking and AI career guidance.
The Approach
I built Lari's visual language from scratch, then carried it across the marketing website and the product itself. I worked on the full UX/UI experience, defining how users discover opportunities, understand why they match, follow their applications and interact with the AI Career Coach. The goal was to keep the experience simple and intuitive while giving Lari a strong visual identity that could work across every touchpoint.
Marketing Website
I designed the marketing experience for both talents and companies, using the same visual system across two different journeys. The website introduces Lari's positioning and explains how the platform works while establishing the visual language used throughout the product.
Product Experience
The product was designed around a simple flow: discover an opportunity, understand why it is relevant, decide what to do next and keep track of its progress. Matching, personalised analysis, application tracking and the AI Career Coach were designed as parts of one continuous experience.
Design System
I created a complete design system to keep the visual language consistent as the product grew. It brings together the core foundations and reusable components used across the website and product, alongside more specific patterns for matching, opportunity analysis, pipeline management and the AI Coach.
Paid Social
The visual language was declined into paid social formats (1:1, 4:5 and 9:16) for the offer and the opportunity analysis campaigns.
Motion & Interaction
Motion was used to make key product moments easier to understand, from identifying a new opportunity to analysing its relevance or opening a conversation with the Career Coach. The animations support the experience without becoming decorative.
Helios — Savings
