Morning Club
Full website redesign for Morning Club : brand direction, art direction, UX/UI design and content structuring for a former chef supporting restaurant owners in optimising their operations.
- Role
- Product Design, Art Direction
- Tools
- Figma
- Year
- 2026
- Client
- Le Morning Club
A restrained and structured visual identity
The art direction was built around a restrained palette and considered typography — choices made to convey expertise and reliability without visual noise. Every colour, weight and spacing decision was intentional, designed to carry the brand's tone before a single word is read.
A clear and approachable identity
The UX started with one question: what does a restaurant owner need to understand in the first five seconds? From there, the wireframe was structured to lead with the core value proposition, layer in proof points, and place CTAs exactly where the decision naturally happens.
Simplifying the contact process
The information architecture was designed so the path to conversion is never more than one scroll away. Each section of the page builds on the last — problem, solution, credibility, action — so by the time a user reaches the contact form, they already know why they're filling it in.
"The interface stays out of the way of the food."
Dotfile
