NV Gallery
For NV Gallery, I developed a visual campaign centred on texture, comfort and materiality. Close-up compositions, warm light and human gestures create an almost tactile experience, translating the feeling of the furniture across social, paid media and motion.
- Role
- DA & IA
- Tools
- Nano Banana 2 & Pro · Kling 3.0 · Minimax H3 MAX · Magnific · Photoshop · Firefly
- Year
- 2026
- Client
- NV Gallery
Motion
The film moves from an inhabited interior into the material itself. As the camera gradually closes in, subtle gestures - touching and pressing the fabric - turn softness and cushioning into a visual, almost tactile experience.
Paid Media
A close-up composition keeps the furniture immediately recognisable while giving the campaign a more editorial feel. Human presence and physical contact make comfort visible, translating Designed to be felt. into formats designed to communicate in seconds.
Stories
A seven-frame sequence built around a gradual zoom-out. It begins with close-up views of fabric, texture and touch, then progressively reveals the furniture within its environment; moving from detail to space to show how comfort and design can coexist.
AI Integration
An AI-generated environment was built around the sofa rather than redesigning the product itself. The challenge was to preserve its exact shape, proportions, upholstery and texture while creating consistent architecture, natural light and believable shadows around it.
Retouching
The original image was refined through colour, brightness and contrast adjustments, while distracting elements were removed to create a cleaner and more controlled final image.
"Designed to be felt."
Lari — Art Direction
